Spotted on an outdoor billboard in Dayton, OH on Nov. 6, 1998, by alert
lactation consultant Geneva Carnahan, IBCLC.
Several local dietitians and lactation professionals are enraged at this blatent misinformation of baby's needs. Human milk has over 200 components in precisely the right proportions for baby humans. Goat milk is NOT an appropriate food for baby humans. The nutrients in goat milk are designed for four-footed animals with hooves and horns!
This advertisement clearly violates the World Health Organizations Code of Marketing of Breastmilk Substitutes. The premise is just plain WRONG.
The term "kids" is often used interchangeably with the word "human children" but this advertisement goes a step too far! Goat milk is not made for baby humans. Goat milk is made for real KIDS - baby goats. Like, DUH!
To see goat's milk in another perspective, visit Jack Newman's "Other Foods" article in BF Management.
Jack Newman, MD: "Duh, goat's milk also contains lactose."
An expert in nutrition who is also an IBCLC: "Goat's milk is deficient in folic acid, and its use in feeding infants and young children needs to be carefully done. Could you let the LC and the general public know about this deficiency, if there are people who plan to make the infant's whole diet out of this milk?"
Seen other Dumb Ads of interest to breastfeeding advocates? Please contact Linda, at the e-mail address below.
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